Lucidity

While the concept of search (organizing and cataloguing information in a manageable format) is ancient, search, in the context of an online environment, began in the early 1990s.

The first in a series of postings in which we attempt to de-mystify search engines for you, with a simple explanation of what they are and how they work.

Due to the proliferation of specialty television channels, the widespread use of the Internet and the growth of guerrilla marketing, consumers are now inundated with messaging from all sides. Targeted markets now have the ability to skip television commercials, filter emails and block out advertisements on the Internet. So how do you interact and engage with a consumer who has learned to tune you out?

If you’ve been relying on anecdotal evidence from polling your friends and colleagues to support your theory that the use of search engines is on the rise, read on. An August 6, 2008 report on search engine use prepared by The Pew Internet & American Life Project substantiates your claims.

People are more mobile than ever making today’s target markets moving targets. To be effective, marketers must mobilize. Emerging mobile technologies are poised for exponential growth and can augment traditional channels by literally delivering brand messages to the palms of consumers’ hands.

Social media research will give you an opportunity to connect with consumers and get a candid glimpse at how they feel about your brand. Their discussions, comments and ratings of your product and/or service can give you the insight you need to create a stronger marketing message.

With the rapid growth of social media, it’s no wonder that marketers are feeling a sense of urgency to join the conversation. Unfortunately, many don’t know where to start and, in their haste, are skipping strategy and jumping straight to tactics.

Mobile marketing is booming on an international scale, driven on the consumer side by some very exciting new hardware and software technologies that have captured people’s imaginations, and on the marketing side by the opportunity to build relationships with consumers on a one-to-one basis, and quantify their success.