Archives for the ‘Features’ Category

Documenting the revolution (II)

By Steve Castellano • Dec 8th, 2008 • Category: Features

Anyone who is interested in the current reach and future potential of social media will find a wealth of information in Universal McCann’s Power to the People - Social Media Tracker Wave 3. We caught up with project lead Tom Smith recently to discuss the world’s most detailed survey of the Social Media revolution. Part 2 of 2.



Documenting the revolution (I)

By Steve Castellano • Dec 1st, 2008 • Category: Features

Anyone who is interested in the reach and potential of social media will find a wealth of information in Universal McCann’s Power to the People - Social Media Tracker Wave 3. We caught up with project lead Tom Smith recently to discuss the world’s most detailed survey of the Social Media revolution. Part 1 of 2.



Welcome to Lucidity

By admin • Jul 4th, 2008 • Category: Features

As you know, MacLaren is committed to providing the highest-possible value to clients old and new. And while we are proud of what we’re delivering on that score, in this time of low consumer confidence and too-many spend choices, we’re always looking for ways to provide you with more valuable strategic resources and insights.