A recent study written up in the Globe and Mail supports what we probably knew intuitively all along: happiness is contagious.
“… they found that when an individual becomes happy, a friend who lives nearby experiences a 25-per-cent increased chance of becoming happy. And the more centrally located you are in your social cluster of happy people, the [...]
Apparently I’m not the only one who wonders why RSS hasn’t caught on.
An interesting thing happened to me on the way to some information recently. I had stumbled across what I thought to be an obscure Yiddish interjection in a book I was reading, and typed it into the search field on my browser to see if it would cough up an instant translation. The first hit was not a translation, however; it was the very chapter of the book I was reading, in HTML.
As a traditional Direct Marketer, I was raised in this business to focus on response, results and the bottom line. If you didn’t have a sense of a customer’s lifetime value – you were doing something wrong. At the risk of sounding outdated, CLTV was the catch-phrase of ‘the day’. Obviously, this is no longer the case. I know this because I’m still a direct marketer – but rooted much more in the online space. I said to a co-worker the other day: “Do we have a sense of the CLTV? It will make the response projections much more meaningful.” Not only did I get a blank stare in return, not even the client in question had this figure readily available.