Comments for Lucidity http://www.maclaren.com/lucidity Lucidity is a collaborative insights initiative comprising research teams and marketing experts from MacLaren MRM, Canada’s leader in relationship and digital marketing. Wed, 10 Mar 2010 07:39:52 +0000 http://wordpress.org/?v=2.5.1 Comment on Search 101: a brief history of search by Jonathan http://www.maclaren.com/lucidity/research/search-101-a-brief-history-of-search/#comment-58 Jonathan Fri, 05 Dec 2008 00:09:30 +0000 http://www.maclaren.com/lucidity/?p=42#comment-58 Hey Greg, great summary of a very large, involved subject "History of Search". Interestingly enough, Canadian companies were (and in many ways continue to be) on the forefront of the Search industry. We would be remiss if we did not mention the significance of Gaston Gonnet's contribution for the first indexing of the Oxford English Dictionary. (1) Why is this relevant? Well that same technology was "put-to-the-Web" to create OpenText. At one point in time, OpenText's search engine and Web crawlers were the backbone to Yahoo's search engine. I even remember their (OpenText's) jubilation when they claimed to have indexed every piece of content on the Web (around 1995, I believe.) Maplesoft (as in Waterloo Maple - a company focused on math software) was long rumoured as providing the foundational algorithms to many search engines (but sadly I can't find a reference on the Web to back this up.) Finally, Canada is hope of Idee whose image search technology will revolutionalize how content owners manage their media assets on the Web (and consumers like us can find what we are looking for in terms of a useful image search.) Check out their consumer site www.tineye.com to "see" what I mean. Greg, I realize that your intent was not to do an exhaustive review of the history of search on a blog posting. I just wanted to share some additional, relevant tidbits to Canada's leadership role in this very important industry. Thanks for your posting, feel free to follow up if you'd like. Jonathan (1) http://en.wikipedia.org/wiki/Gaston_Gonnet Hey Greg, great summary of a very large, involved subject “History of Search”. Interestingly enough, Canadian companies were (and in many ways continue to be) on the forefront of the Search industry. We would be remiss if we did not mention the significance of Gaston Gonnet’s contribution for the first indexing of the Oxford English Dictionary. (1)

Why is this relevant? Well that same technology was “put-to-the-Web” to create OpenText. At one point in time, OpenText’s search engine and Web crawlers were the backbone to Yahoo’s search engine. I even remember their (OpenText’s) jubilation when they claimed to have indexed every piece of content on the Web (around 1995, I believe.)

Maplesoft (as in Waterloo Maple - a company focused on math software) was long rumoured as providing the foundational algorithms to many search engines (but sadly I can’t find a reference on the Web to back this up.) Finally, Canada is hope of Idee whose image search technology will revolutionalize how content owners manage their media assets on the Web (and consumers like us can find what we are looking for in terms of a useful image search.) Check out their consumer site http://www.tineye.com to “see” what I mean.

Greg, I realize that your intent was not to do an exhaustive review of the history of search on a blog posting. I just wanted to share some additional, relevant tidbits to Canada’s leadership role in this very important industry. Thanks for your posting, feel free to follow up if you’d like.

Jonathan

(1) http://en.wikipedia.org/wiki/Gaston_Gonnet

]]> Comment on Determining your brand’s social position by lee http://www.maclaren.com/lucidity/research/social-feature-1/#comment-18 lee Fri, 31 Oct 2008 16:37:19 +0000 http://www.maclaren.com/lucidity/?p=10#comment-18 Hi! The Jaffe clip here is very interesting. I particularly like his fireworks metaphor for campaigns. The quote,"we go dark on our consumers" is genius. i intend to steal that - nay, borrow with pride. I also like that he exposes the chinks in the armor, so to speak, of previously unassailable brands like target and starbucks. I'm sure he writes more in his book, but I would love to see here case studies of brands/organizations that rock, social media-wise. Or is it too early in the game to say? Hi! The Jaffe clip here is very interesting. I particularly like his fireworks metaphor for campaigns. The quote,”we go dark on our consumers” is genius. i intend to steal that - nay, borrow with pride. I also like that he exposes the chinks in the armor, so to speak, of previously unassailable brands like target and starbucks. I’m sure he writes more in his book, but I would love to see here case studies of brands/organizations that rock, social media-wise. Or is it too early in the game to say?

]]> Comment on Engaging consumers through Digital Out-of-Home Marketing by Ben Waugh http://www.maclaren.com/lucidity/research/engaging-consumers-through-digital-out-of-home-marketing/#comment-16 Ben Waugh Mon, 20 Oct 2008 14:27:18 +0000 http://www.maclaren.com/lucidity/?p=35#comment-16 Great Blog post. I am going to bookmark and read more often. I love the Blog template Great Blog post. I am going to bookmark and read more often. I love the Blog template

]]> Comment on Welcome to Lucidity by Mitch Joel - Twist Image http://www.maclaren.com/lucidity/features/welcome-to-lucidity/#comment-12 Mitch Joel - Twist Image Thu, 18 Sep 2008 01:23:16 +0000 http://www.maclaren.com/lucidity/?p=5#comment-12 welcome to the Blog world Goody :) welcome to the Blog world Goody :)

]]> Comment on Welcome to Lucidity by Norm Melamed http://www.maclaren.com/lucidity/features/welcome-to-lucidity/#comment-2 Norm Melamed Tue, 29 Jul 2008 15:15:14 +0000 http://www.maclaren.com/lucidity/?p=5#comment-2 Great initiative. It's entirely appropriate that you launch vehicles like this to show that we do in fact walk the talk. Great initiative. It’s entirely appropriate that you launch vehicles like this to show that we do in fact walk the talk.

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