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Why Canada’s Food Guide is about more than nutrition

02.12.2019

Why Canada’s Food Guide is about more than nutrition

McCann's strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

We are McCann Worldgroup Canada and we help brands play a meaningful role in people’s lives.

Our diversity of talents and disciplines is brought together by design. Our perspectives, experience, and most importantly, our people are as unique as the consumers we are trying to connect with. As Canada’s longest standing creative agency, we have an obligation and a commitment to knowing Canadians and what they expect from modern brands better than any other agency in the country.